Fins Car Wash Rebrands to Whistle Express: NC & SC Expansion
A New Name, a New Strategy? Fins Car Wash, a Southeastern car wash chain, has undergone a significant rebranding, emerging as Whistle Express Car Wash. This rebranding, encompassing numerous locations across North and South Carolina, signals a strategic shift aimed at enhancing customer experience and operational efficiency. While the company emphasizes these improvements, specifics remain limited, sparking questions about the long-term impact on market share and customer loyalty within a fiercely competitive landscape....